Profile

New Media Lead and user-experience designer with 9 years experience in designing for web and offline based media such as CD-Rom and DVD. I am well versed in the usability, information architecture, accessibility and design issues involved in new media production relating to all aspects of HR including total reward, online HR branding, flexible benefits, pensions, benefits and HR portals and intranets.

Graduated from Kingston University with a first degree in fine art painting and printmaking, I have exhibited work as a digital artist and have been commisioned by the Barbican Art Centre, London to exhibit work in a global exhibition ‘Game on’.

Passionate about developing high quality design, I am now seeking challenging projects where I can make the most of my creative and technical skills in the context of user-centred design.

Expertise

• Fluent understanding of web disciplines, technologies and best practice in online branding, usability, accessibility, information architecture and user interface development.
• Fluent understanding of user-centred design and the process involved, including: persona development, wireframing, user journeys or scenario work, interface design and navigation – and be able to discuss and interpret to client where necessary.
• Proficient level of competency in industry leading web design tools for developing screen, animation, brand, illustration and dynamic application design.

Experience

• Ability to gather specific requirements from a diverse portfolio of clients, to produce and review creative brief and plan production.
• Produced design deliverables that have included story boards, schematic designs and interactive concept demos.
• Managed, coordinated and owned the delivery of the design in order to achieve speoific marketing objectives.
• Worked with online brand guidelines, and translated the brand into more user centric designs.
• Experienced in working within both a design studio and as part of a consulting team environment.
• Produced online marketing campaigns including micro-sites, emails, banners and games.
• Created interactive Flash interfaces and animations using Flash MX and ActionScript.
• Experienced in the HR sector with an understand of the importance of employer and employee branding.

Personal Attributes

• Ability and willingness to learn new technologies on own initiative.
• Good communication and customer-facing skills.
• Able to work effectively both independently, as part of internal team and as project manager co-ordinating and driving the effort of external third parties.
• High energy levels and “can-do” attitude.
• Ability to multi-task and prioritise.

Software

Multimedia: Flash MX, Actionscript (intermediate), Swift 3D, Premiere 5, After Effects 6
Web Authoring: Dreamweaver MX, HTML, CSS, Javascript, XML
Graphics: Photoshop CS, Fireworks MX, Image Ready, Illustrator CS
Print: Quark Express 4, InDesign CS

Platforms

Mac OS 10+, Window XP

Interests

Fine art, photography, Japanese manga and anime, fitness and gym, travel and cooking

Languages

English, Chinese (fluent spoken)

Employment History

05/2002 - present

New Media Lead, Visual Communications, Mercer HR Consulting
www.mercerhr.com
Mercer Human Resource Consulting provides trusted HR and related financial advice, products and services. The Communication Consulting business helps clients achieve effective employee and internal communication.
Clients: Prudential, Centrica, Maersk, Emirates Bank, First Direct, Bank of England, Eli Lilly, Janssen Cilag, Axa, Barclays, Cadbury Schweppes plc, Asda, Servier Laboratory

Responsibilities

• User scenario creation
• Project management for web/CD-Rom development projects
• User testing and usability analysis
• User centred interface design: from design concepts, development to implementation
• Storyboarding
• Creation of animation/title sequences for presentaions and CD-Roms
• Design brief and project requirement capture

Achievements

• Share Plan website for Emirates Bank won the outstanding achievement award for the Interactive Media Awards
• At Mercer, I managed and maintained 15 flexible benefit intranet sites; created online branding for the site based on the clients’s corporate guidelines, content maanaged the site. Monitor their progress to ensure that they meet the original agreed brief, budget and time specifications and troubleshoot as required.
• Created and developed a knowledge management tool to help employee to understand job level skills and competency requirements.

12/1999 - 05/2002

Senior multimedia designer, New Media Group, PA Consulting Group
www.paconsulting.com
PA Consulting Group is a global management, systems and technology consulting firm. I was responsible for concept development to delivery of various multimedia front end design projects from interactive CD-ROMs to web-based design.
Clients: Natwest, DTI, Securicor, BP Amoco, UK online, Andersen Consulting, BT

Responsibilities

• User centred interface design: from design concepts, development to implementation


• Project management for web/CD-Rom development projects


• Creating prototype demonstrators for mobile and interactive TV


• Creation of animation/title sequences for presentaions and CD-Roms


• Storyboarding


• Design brief and project requirement capture

Achievements

• A WAP demonstrator was created for PA which later was sold to NatWest Bank to demonstrate their mobile banking facility


• Translation of a report ‘A study of the imapct of e-business on the UK aerospace sector’ onto CD-Rom dor DTI, which is now published on the Rolls-Royce intranet site.

10/1999 - 12/1999

Freelance Multimedia Designer, Workstation Solutions
Clients: RPM (Roadshow Promotions and Marketing), TMP Worldwide,CJP Ltd

Responsibilities

• Front end user interface design: from design concepts, development to implementation
• Storyboarding
• Creation of animation/title sequences for presentaions and CD-Roms

12/1998 - 10/1999

Multimedia Designer, Studio Progress
Clients: Haus London Ltd, Laraboeing747, Atlas Gallery, Art Council of England

Responsibilities

• Front end user interface design: from design concepts, development to implementation


• Storyboarding


• Project management for CD-Rom production


• Design brief and project requirement capture

09/1997 - 12/1998

In-house Multimedia Designer, London Printworks Trust - Media Department
www.londonprintworks.com

Responsibilities

• Designing the look and feel, design concepts, development of ideas to final deisgn


• Storyboarding


• Project management for CD-Rom production


• Meeting deadlines


• Print buying and print distributions

09/1996 - 09/1997

Freelance Project Production and Distribution co-ordinator, London Printworks Trust - Exhibition Department
www.londonprintworks.com

Responsibilities

• Project and production management for exhibition
• Fundraising, budgeting and sponsorship sourcing
• Organising production schedules, liasing with a team of volunteers and technicians in exhibition set up
• Print buying and print distributions

Education/Profession Qualifications

09/97 - 07/98

ESF Multimedia Authoring Lambeth College, West Norwood, London

10/93 - 07/96

BA (hons) 1st in Fine art Painting and printmaking Kingston University, Kingston-upon-Thames, Surrey

09/91 - 07/93

BTEC National Diploma in General Art and Design Kent Institute of Art and Design, Canterbury, Kent

09/86 - 07/91

A Levels Art (A) Pure Maths and Statistics (B)

GCSE Art (A) Maths (A) Physics (A) Chemistry (A) Computer Science (A) English (B) Geography (B) Spanish (C) Borden Grammar School, Sittingbourne, Kent

Art Exhibitions

05/2002 - present

Alien Invasion: the new wave,
Game On, mix exhibition

Global exhibition exploring the history and culture of video games. To complement this exhibition, I was commisioned to produce a piece of art work in response to computer games and provide an examination of some of the issues and themes that underlie this cultural phenomenon.

Barbican Art Centre, London, touring National Museum of Scotland, Edinburgh, Tilburg Art Foundation, The Netherlands, Helsinki City Art Museum, Finland, Lille European Capital of Culture 2004 in France, Eretz Israel Museum in Tel Aviv, Israel, Museum of Science and Industry in Chicago, Tech Museum of Innovation in San Jose, Pacific Science Centre, Seattle, Science Museum, London

11/1999

Richmix, Hub2000, mix exhibition Bishopsgate Goods Yard, London

05/1999

Synworld, mix exhibition Vienna, Austria

03/1999

Dummy, mix exhibitionDiesel Belfast, Northern Island

09/1998

Alien Invasion: Fu Manchu vs. the White Devil, mix exhibition ISEA98, Manchester

02/1998

Number six, mix exhibition Trafalgar Square 2000, London

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